We offer all of our clients access to world-class eNewsletter software, if you are wondering why you should be using eNewsletters in the first place, here are some great reasons.
Benefits of using email marketing include:
It works - Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $43.62 for every dollar spent on it in 2009, more than 6 times the return from print catalogs.- It’s cost effective - There are no printing costs and you can get your message delivered for several cents per recipient. Once a template is setup you can use it again and again with new copy, without extra design costs.
- It’s immediate - Email generates an immediate response, the majority of your recipients will see your message in the first 24-48 hours (see sample graph below).
- It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). Ensure your message goes to the individuals most likely to be interested in your offer.
- It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Posted in eNewsletters on 7 Jul '11, 03:35pm | No Comments
