Cambodian Children’s Trust featured on Australian Story
Tara Winkler, a young Australian started the Cambodian Children’s Trust (CCT) in Cambodia. On Monday 5 April 2010 her story went to air on ABC’s Australian Story, the website was visited by 13,000 people in the 3 days following.
Using our custom-built Visitor Stats we can show a remarkable breakdown of stats (something Google Analytics can’t do as it summarises all data into a daily figure):
- 2,500 visitors in the first 1/2 hour after the show aired
- that’s 83 visitors per minute
- bounce rate is just 18%, phenomenally good (under 30%)
- visitors spent on average 9 minutes on the website, wow
- the donate page viewed 3,762 times, 2,570 unique visitors
More than 900 donors have registered donations valued at tens of thousands of dollars. A resounding success for CCT, Tara Winkler and the wonderful CCT children.
www.cambodianchildrenstrust.org
UPDATE (12 April 2010): doing a little more digging in Visitor Stats, we notice that 733 visitors came to the CCT website in the first 1/2 hour from 8pm to 8.30pm, that’s nearly 1/4 of all visitors for the first hour (2,501 visitors), or 18% to be precise.
Fascinating to see how people use TV and computers at the same time, with the first donation rolling in at just 8.07pm, then more and more, 23 donations coming in BEFORE the program had finished airing on ABC TV.
People are watching TV and surfing the net AT THE SAME TIME, not just during ad breaks (ABC doesn’t have ads!).
This is great stuff.