Seems like everyone is on Facebook these days, so we’ve decided to make it so much easier to share your website updates on your Facebook Page.
If, like us, you have a Website, a Facebook Page and a Twitter account it can be a nightmare to keep all three updated, with our new ‘Share on Facebook / Twitter’ feature its a simple 3 step process:
1. Add new information on your website:
2. ‘Share on Facebook’
3. Review what’s about to be shared (above)
..and edit as you please, then press Save, and its instantly sent to your Facebook Page:
A lovely new feature, give us a shout if you want to upgrade…
This month we are all about eNewsletters, not only do we have a swag of new features for you to try out, also more and more of our 75+ clients are finding out how cost-effective using eNewsletters are.
New eNewsletter Features
Worldview
Shows each and every subscriber on a world map as they open your eNewsletters, complete with name, email and if they opened, clicked or shared via Facebook or Twitter.
Social sharing to your email subscribe forms
Rally your people to spread the word about your site launch or product by integrating social media ‘likes’ and ‘shares’ in your eNewsletterts. Ask us how.
New Templates
You can now also choose from 37 pre-designed email templates, which we then customise with your logo and content (text & images), or have us custom-design your own email template.
This changes lots of small things when editing your eNewsletters, such as live preview as you type, no more annoying popup box when pasting text, more images per template and lots more.
Did you know we have an online eNewsletter Manual?
In case you didn’t know, or haven’t been there recently our online manual has plenty of advice and guides on creating eNewsletters, sending, reports and subscribers:
Over the years we have developed a fairly standard footer which has been tried and tested to perfectly suit most of our clients needs.
What’s in a footer you might ask? As you can see below, quite a lot!
‘Copyright 2010 XXX’ identifies our client as the copyright holder of all materials on the website
Copyright year automatically updates each year
Privacy Policy links to the Privacy Policy page which has clear and relevant information on storing of peoples details, website content & mistakes, copyright and more. Our clients can update this page to suit their purposes in the Extras > Privacy Policy area of the CMS Admin.
E.g. http://www.evolvedwebsites.com.au/extras/privacy-policy/p/8
‘Page updated 21 July 2010′ shows your visitors how often the website is updated. Each page automatically shows the correct date when it was last updated in the Admin.
We also send this to Google and the visitors Browser to save time and resources so they can ‘cache’ information until the date on a page changes.
‘valid HTML | CSS by Evolved Websites‘ does 2 things, it shows that the website has been built to proper web standards (valid HTML and CSS) and provides a link to our website if anyone is curious who built such a great site
Here are a few more Footers from our clients websites, they all vary slightly, but all fulfil the same purpose;
The real beauty is that they can do this with the one Admin, using the Evolved CMS, everything is editable by them, in each language:
Even the Booking form error messages are in their native language!
Catch A Crab now have a huge advantage over their local Australian competitors, with most customers coming from Japan, Korea and China its makes great business sense to let them browse and book online in their own language.
We recently took the sound off Byron Bamboo‘s website as we suspected is was putting visitors off…
I’ve compared stats to the week before we took off the sound, and the week after to see if we can find any improvements in the way people use your website
Here are the figures (green line is with sound, blue line is without sound):
In a nutshell:
Visitors are up20%, but I wouldn’t put this down to the sound…
Bounce Rate is up 3%, not what I expected.
This means 3% more people are leaving your site than the week before… FYI a normal bounce rate is 40-60%. Read more on bounce rates here.
Average Time on Site is up 2.5%
Pages per Visit a user will read is down 17%
In summary, so far (1 week only) having sound on or off makes no difference to your website visitors.
(thanks to Byron Bamboo for sharing their stats with everyone)
PS: we will post an update here at the 1 month mark, to see if we can pick any other trends over a longer timeframe…
I’m always impressed when I re-visit the Sun Dive website with all the photos and videos they put up, check this out:
Massive Bait Balls at Julian Rocks Since late May, we have experienced bait balls gathering at Julian Rocks in never before seen dimensions. Whole areas around Julian Rocks are covered in tiny bait fish, giving a spectacular display of silver flashing when they are chased by predators. The bait balls also bring in huge schools of big fish feeding on them such as Snapper, Trevally, Kingfish and Jewfish. Even the Grey Nurse Sharks want some of the action and start munching on the little fish.
Of our 100 odd clients using Google Analytics, Catch A Crab has the best bounce rate of them all (at a wonderful 24%).
If you are wondering why this matters, the bounce rate is a good measure of how interesting your website is to visitors. If someone leaves your website immediately after visiting just one page, this is considered a ‘bounce’.
The lower your bounce rate, the better, and 24% is a fantastic achievement for Catch A Crab, who have worked hard at keeping their website up-to-date regularly, adding new languages (first English, then Chinese and soon Japanese & Korean) and attracting the right visitors who are genuinely interested in their product.
Average bounce rates vary between 40%-60% for most websites, Google Analytic’s top man Avinash Kaushik gets very excited indeed about a bounce rate of 32% (see video below).
Google describes the bounce rate as:
“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”
Tara Winkler, a young Australian started the Cambodian Children’s Trust (CCT) in Cambodia. On Monday 5 April 2010 her story went to air on ABC’s Australian Story, the website was visited by 13,000 people in the 3 days following.
Using our custom-built Visitor Stats we can show a remarkable breakdown of stats (something Google Analytics can’t do as it summarises all data into a daily figure):
2,500 visitors in the first 1/2 hour after the show aired
that’s 83 visitors per minute
bounce rate is just 18%, phenomenally good (under 30%)
visitors spent on average 9 minutes on the website, wow
the donate page viewed 3,762 times, 2,570 unique visitors
More than 900 donors have registered donations valued at tens of thousands of dollars. A resounding success for CCT, Tara Winkler and the wonderful CCT children.
UPDATE (12 April 2010): doing a little more digging in Visitor Stats, we notice that 733 visitors came to the CCT website in the first 1/2 hour from 8pm to 8.30pm, that’s nearly 1/4 of all visitors for the first hour (2,501 visitors), or 18% to be precise.
Fascinating to see how people use TV and computers at the same time, with the first donation rolling in at just 8.07pm, then more and more, 23 donations coming in BEFORE the program had finished airing on ABC TV.
People are watching TV and surfing the net AT THE SAME TIME, not just during ad breaks (ABC doesn’t have ads!).
Renae, Nick’s wife gave birth to a lovely girl, Grace Catherine Fernley at 5am this morning. They are all doing great, will send a photo when I get one…
Big congratulations to you Renae & Nick!
Nick will be taking the week off on paternity leave, Yari will be taking over his emails / projects so its business as usual for us.
Tara Winkler, a young Australian started the Cambodian Children’s Trust (CCT) in Cambodia. On Monday 5 April 2010 her story went to air on ABC’s Australian Story, the website was visited by 13,000 people in the 3 days following.
