Feeling the pain & recognising value in a product
A great quote which very much applies to our business:
“It’s difficult for inexperienced merchants to recognize value.
We’d spend countless hours trying to explain ‘pain’ and our cure but some just didn’t care because they hadn’t felt it yet.”Braintree’s Bryan Johnson in an interview with 37 Signals
Its so hard to convince new clients that our Evolved CMS offers good value, all they see is the price tag. But for clients who have already had a CMS that doesn’t work, or it too technical like Joomla, or too easy to mess up like WordPress, they have felt the pain, and can value a stable, easy to use website such as the Evolved CMS.
Selling to people looking for a cure is so much easier than trying to describe the pain, and why they need our cure. A good cure sells itself.