Sound on your website, a good or a bad thing for visitors?
We recently took the sound off Byron Bamboo‘s website as we suspected is was putting visitors off…
I’ve compared stats to the week before we took off the sound, and the week after to see if we can find any improvements in the way people use your website
Here are the figures (green line is with sound, blue line is without sound):
In a nutshell:
- Visitors are up 20%, but I wouldn’t put this down to the sound…
- Bounce Rate is up 3%, not what I expected.
This means 3% more people are leaving your site than the week before… FYI a normal bounce rate is 40-60%. Read more on bounce rates here. - Average Time on Site is up 2.5%
- Pages per Visit a user will read is down 17%
In summary, so far (1 week only) having sound on or off makes no difference to your website visitors.
(thanks to Byron Bamboo for sharing their stats with everyone)
PS: we will post an update here at the 1 month mark, to see if we can pick any other trends over a longer timeframe…