Tracking website visitors mouse movements and clicks
We’ve been trialling some new software which allows us to record and watch customers moving their mouse around the website to see exactly what they are doing wrong, its helped our clients to identify issues on their shopping cart and increase sales.
Examples of improvements we’ve made to clients websites based on these recordings:
- we noticed that customers accidentally add the wrong size clothes to their cart, as the sizes keep reverting to ‘XXL’, which frustrates them as they need to go back, add the right size and delete the wrong size from their cart. We now save their chosen size on all similar products.
- find customers who have abandoned the cart, those that added items but never checked out, and watch to see why they left (e.g. to find out the freight price was a common reason)
- added a ‘continue shopping’ button for customers who added 1 product to cart but acted lost after this. A simple call to action with the ‘continue shopping’ button made the shopping process much smoother.
- converted a size chart image to a table that can be clicked to choose your size, after we noticed confusion among shoppers how the size chart worked.
You can see a short video of someone filling out the Evolved Websites contact form, see as they type and also move around with their mouse:
…and another video on Visitor Tracking – Filling out Forms: